Our vision

Emerging markets are growing with tremendous speed. This brings about a group of people with newly gained financial means and a new kind of product/service needs. Their needs are mostly placed in extreme contexts: overcrowded, under-infrastructured, rapidly changing and with unreliable or extreme weather conditions, their lives are harder than for the existing middle class. Yet there is plenty of space for improvement, and for very innovative, future oriented solutions.

Simultaneously, even though development for emerging markets has gained a lot of industry attention, product and service providers still have to do their best to keep up with the new developments and needs for this group of consumers.

UserINNOV signals these developments and uses its ideation and construction skills to provide upcoming classes in emerging markets with products and services that make their lives better through design. To do this we involve ourselves, the people and product/service providers in a rich dialogue and co-design product offerings.